Magnadata International the leading supplier of smart ticketing has launched the first smart Z-CARD®, combining a smart ticket and a destination map, for Dublin Bus, Ireland. The innovative new smart Z-CARD®s deliver communications in a compact, retainable credit card sized format combined with a Freedom Ticket.

The Dublin 3 day Freedom Ticket Z-CARD® is now available for purchase from tourist offices, airport information desks, and newsagents across Dublin. Tourists simply hold the smart ZCARD® to a smartcard reader on the bus to activate their pass for a 3 day (72 hour) period.

“The smart Z-CARD® offers the convenience of a ticketing solution combined with information to help tourists find their way around Dublin” says Chris McCormack, Commercial Manager for Dublin Bus Company. “We wanted to offer an all-in-one compact, portable solution combining travel ticket and information and are very excited about the initial positive response from visitors to Dublin who have used the new style 3 day Freedom Ticket.”

Magnadata International has worked closely with Z-CARD® to develop the manufacturing processes to create this new innovation for Dublin Bus. The smart Z-CARD®s contain a Mifare® Ultralight chip that is initialized when held to a reader the ticket automatically deactivates.

Magnadata International Director John Wise says “the new product opens up a wide range of communication possibilities with the combination of a smart ticketing option and Z-CARD® providing one compact solution for travellers.”

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Eindhoven, The Netherlands, March 2nd, 2009 – NXP, the independent semiconductor company founded by Philips, today announced the latest IC in its MIFARE family of contactless identification technology, the MIFARE Ultralight C. The chip is the first of its kind introducing open standard 3DES cryptography for authentication of disposable ticketing solutions against fraud and cloning.

The MIFARE Ultralight C complements the MIFARE Ultralight family of cost-efficient ICs, which provides an ideal replacement for conventional paper tickets. It facilitates an easy implementation into contactless applications for events, loyalty vouchers and limited use transportation tickets. MIFARE Ultralight C offers extended user memory compared to MIFARE Ultralight, easy integration into existing MIFARE infrastructures and a range of additional security features previously unavailable on disposable tickets.

“NXP introduced MIFARE Ultralight ICs into the market in 2001 and since then over 800 million chips have been sold, enabling transport operators to successfully move to fully contactless systems combining smart cards and smart paper tickets”, said Henri Ardevol, general manager, automatic fare collection, NXP. “The MIFARE Ultralight C underlines NXP’s leadership in the contactless security segment by significantly stepping up security levels for disposable ticketing solutions and providing operators with a number of unique features against fraud and enables them to expand their service offering.”

Smart paper ticketing offers transport operators and event organizers increased reliability within the contactless systems, reduced maintenance costs and operation expenses when compared with traditional solutions based on magnetic stripes, paper tickets or coins. Occasional users enjoy the same contactless convenience as season ticket holders such as an improved service, additional payment options and faster transaction times. Contactless infrastructures significantly reduce queuing time and increase throughput for all users.

With MIFARE Ultralight C, NXP has created a cost-effective chip which incorporates a number of security features to protect the integrity of the ticket. Its open standard 3DES hardware for authentication protects the data access and allows solution providers the flexibility to determine which parts of the user memory they want to protect when designing new applications.

Beyond automatic fare collection, low cost contactless ICs are being increasingly used within other implementations, for example the features of the MIFARE Ultralight C make it suitable for pre-paid applications such as gift cards and vouchers. Its 16-bit counter facilitates the application design for solutions providers and can be used as value counter in pre-paid environments and as trip counter in transportation systems.

MIFARE Ultralight C is certified to the ISO/IEC 14443 A standard and has been designed to be suitable for emerging NFC Forum Tag 2 applications, such as URL linking, Bluetooth pairing and smart posters, which can be accessed with NFC enabled mobile devices.

Clients can target activity from local to national coverage, a potential of over 10 million tickets a day, with the confidence of over 11,000 previously successful campaigns. If your clients travel by bus, rail, tube, tram or drive a car we can tailor a solution to meet your campaign brief.

Magnadata’s Bureau Tag service offers manual baggage tags of the highest quality, customised with your logo, destination details, barcodes and sequential numbers.

• Destination tags
• Interline, limited release and rush tags
• Heavy tags, start and end tags, fragile tags
• Our Bureau offers fast delivery, tags despatched to you within 7 days
• Our Bureau specialises in suppling lower volumes of tags at high volume prices.
• All Magnadata tags are manufactured in accordance with IATA resolutions.

Why not have your own system?

Magnadata supply and support this service which has been used and developed for over 15 years, Used by Airlines, handling agents and other industries

The Magnadata Tag System is specifically designed to allow you to pre-print your own tags. It is supplied as a complete system comprising:

• All hardware, computer keyboard and tag printer
• User friendly software package for label and tag design
• A range of unprinted baggage tags and other airline consumables - light refreshment vouchers, boarding passes and OCR labels that you can customise in accordance with your own flight schedules.
• User training is standard and after sales service is available.
• Contact Magnadata for further details. (terms and conditions apply.)

Logistic products

Magnadata can offer a Bureau service for labelling and tagging, customised with your logo, variable details, barcodes and sequential numbers.

• Consignment tags.
• Labels.
• RFID labels.
• Bespoke products.
• All Magnadata tags / labels are manufactured in-house.

Why not contact us today to find out how you could benifit from this value added service.

The dedicated customer service representatives are backed up by our focused account management team, who are committed to our customers.

We listen to our customers needs and adapt our working practices to suit our customer’s requirements today and for the future. Training and demonstrations on new products is actively sort within the business to keep our internal sales teams up to date with the latest advances in products available to Magnadata’s customers.

Processes are continually adapted and improved, reducing waste, increasing quality and delivering the best customer service possible.

Magnadata is entrusted to manage major customers complete supply chain management systems.

The company performs this added value service to several international customers. Magnadata are entrusted to manage major ticketing networks around the World. We manage stock leveles and distribute direct to individual stations accross entire networks.

Providing a service which has to be efficent, punctual and cost effective is key to the success of the Magnadata supply chain. This service handles millions of tickets per annum around the world.

Providing secure storage, logistics, delivery and stock management is part and parcel in the effective and efficent supply chain management offered by Magnadata.

Customer references are available upon request, for more information on how Magnadata could assist in your business contact us today.

Magnadata are able to personalise individual tickets, tags and labels. This added value service is offered in house and through various partners. Identifiying individual items through a photo, number or individual personal details Magnadata can find and develop a solution for your individual requirements.

Programming

Magnadata has a team who have developed our own in house magnetic encoding and smart programming units.

Magnadata were the first company to develop encoding machines back in the 1990’s, further advancements have been made and the company has developed dedicated solutions tailored to customers needs.

Magnadata supplied the first encoded and programmed low cost smart card for the Euro Championships in Porto during the summer of 04.

The studio professionals use all the latest design and origination equipment and are happy to suggest ways of improving your designs to enable you to achieve a finished product of the highest possible quality. Ensuring brand integrity is one of the most important factors in the studio we recognise the importance customers place on their individual brand and image.

We are able to accept your designs in all formats, Zip, floppy disc, CD, DVD, email and ISDN (number available upon request). The studio is equipped with the latest design packages which include:

• Macromedia Freehand MX,
• Adobe Photoshop CS,
• Adobe illustrator CS,
• QuarkXPress 6.0

Giving the design studio the capacity to incorporate all your design requirements and much more.

Magnadata has produced tags for the Airline market and the track and trace market since the company formed. This still is a major section of the company’s core product base today. Producing high volumes of tags for the Airline, Logistical and Global Postal industries.

The company has adapted to market conditions and industry requirements producing a wide product range to help and assist in the identification and tracking of parcels and packages. The company’s knowledge and extensive experience within this market is second to none.

Magnadata’s experience in sourcing and internally testing materials, coupled with our extensive technical knowledge of material construction means that we are accomplished in providing innovative tagging solutions to exact specifications.

Working with major logistics and distribution companies Magnadata is able to provide high volumes of tags. With the development and the movement towards low cost radio frequency identification (RFID) Magnadata is able to tailor intelligent solutions to suit your business needs.